Of the many bells and whistles that Apple showed off at its product release keynote, the biggest talker may have been the new face-scanning capabilities of the iPhone X, which replaced the Touch ID technology in earlier iPhones. Biometrics arent completely new, however, and folks who arent ready to shell out $1,000 for an iPhone X are most likely see face-scanning technology crop up while theyre traveling. But consumer knowledge of the technology just increased a little bit, and that might be a good thing for its long-term uptake.

A recent Tnooz piece suggests that while the iPhone X on its own wont change the travel game, it might ease the path for the rollout of biometrics in the travel sector, especially to enhance security. Already, facial recognition tools are being tested by U.S. Customs and Border Protection (CBP) at some international airports in the U.S., and those tools will likely be expanded in the coming years. Jim Peters, chief technology officer of the travel technology firm SITA, told Tnooz that Apples adoption of the technology will eventually increase peoples comfort level with biometrics.

The new iPhone X will increase the overall awareness A?? [and] more and more people will be willing to work with systems that are based on facial biometrics, Peters told the outlet.Theyll say, Well, my iPhone does it, so why cant my security on my door do it?'

Not everyone is convinced, however. According to a recent report from Skift, advocacy groups such as the Center for Democracy & Technology (CDT) and the Electronic Frontier Foundation say the technology is likely to create long-term privacy concerns.